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How to move sales leads up the value ladder

From: Bruce Hadley
Subject: How to move sales leads up the value ladder
Date: Wed, 24 Apr 2002 01:09:09 -0700

This week exclusively at SoftwareCEO.com, sales veteran Dave Stein shares an 
excerpt from his soon-to-be-published book, "How Winners Sell." Read "From 
Where We Sit" at:  http://www.softwareceo.com.

(If you like what Dave has to say, you can save 50% off the cover price of his 
book through our Buyers' Club -- but only until May 15. Check it out: 

~~~ NEW files in the Downloads Library:

* A 30-day Evaluation License, that lets prospects try out your software; it's 
in the Pricing and Licensing section.

* An update of my M&A and IPO tracking spreadsheet. We've got details on 46 
companies sold this year, and two IPOs.

* New reports from Corum Group: A summary of Q1 2002 M&A and VC deals, and a 
look at the enterprise information management software market.

The total list of SoftwareCEO downloads now numbers 57 unique files -- check it 
out at:  http://www.softwareceo.com/member_area/downloads.php.

~~~ SOFTWARE tools in the SoftwareCEO Buyers' Club:  

* Save $80 at Digital Contracts -- create personalized, software-specific legal 
documents online, for just $319 per year.

* Save $90 on Ultimate Employer from KnowledgePoint -- everything you need to 
manage your workforce, for just $359.

* Save $90 on Plan Write for Hi-Tech Marketing, a terrific software package 
from BRS Software; you pay just $210.

* Save $720 on Sales LT from APPower!, guaranteed to help you turn downloads 
into sales; you pay just $479 for a one-year license.

The total list of SoftwareCEO discounts is now $4,899 -- check it out at:  

If you haven't been to the SoftwareCEO site before, there's a quick tour 
available at:  http://www.softwareceo.com/welcome. Take the tour -- I'm sure 
you'll find tons of resources to help your software company work smarter and 
grow faster.

Best regards,
Bruce Hadley
Founder, SoftwareCEO
Tel: (503) 842-7208
Fax: (503) 212-0256

PS: Know someone who might like SoftwareCEO.com? Tell them about it, and you 
could win $10,000. Use this link:  http://www.recommend-it.com/l.z.e?s=873119

PPS: You got this e-mail because I sincerely believe that SoftwareCEO.com is a 
unique and valuable resource for your business. If I'm wrong, and you'd rather 
not receive any future news from me, just reply to this e-mail with “REMOVE” in 
the subject line -- and I apologize for taking up your time.

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