default -g ??!?

[MK]

I have a FOSS project distributed by debian, and for quite I've been
using this in the Makefile.am under install-data-am:

-strip --strip-all $(bindir)/executable

Since I could not find a way to prevent the project being built -g, and
there is no need for this.

However, I have a new release and my packager at debian is now saying
they do not want strip used in makefiles.

How can I prevent -g from being used?

MK

-- 
"The angel of history[...]is turned toward the past." (Walter Benjamin)