An intensive crash course in vodka drinking
etiquette, however, drove me to love the stuff. For instance, after identifying
South Korea - a key battleground for distillers - as a weak market last year, Diageo
now leads the whisky category there. The company has started attracting interest
from potential suitors after enjoying the first positive results of a turnaround in
strategy over the last three years.
The bewildering array of contradictions amongst the
samplers, however, might also suggest that this test shouldn't be taken as
gospel.
For the full BBC report, click here. The
supermarkets, however, have come out all guns blazing. The supermarkets, however,
have come out all guns blazing. Good job our merry way was made at the end of a very
long day - otherwise who knows?
I stopped short of asking Pernod one question
yesterday, just so I could publicly ask the company now.
Published by Aroq Ltd. The strict enforcement of
drink-driving laws in France and a weak economy in recent years has hit alcohol
consumption in general. Two products with the same name will dilute brand equity for
Pernod, while Bacardi will have a job on its hands explaining the
differentiation.
The decision to keep Invergordon could be a
positive sign that the prospects for own-label are indeed improving.
The big brewers talk of the potential of the growth
of more premium brands in China but, save for in a few major cities, the average
beer drinker can only afford cheaper, local brands. After years in the doldrums,
there seem interesting times ahead in the cider category. While talks between the
two sides are ongoing, the BBC has run a fascinating, albeit not wholly scientific,
survey of whether consumers could tell which vodka was made from what agricultural
produce. Later today, we head to Poland. James Gate brewery in Dublin just
yet.
The supermarkets, however, have come out all guns
blazing. The venture seems to be succeeding in pushing Snow as a national brand and
is fighting it out with Tsingtao for top spot in China. Bacardi could face
competition problems due to its ownership of Grey Goose vodka.
Bacardi claims it legally owns the rights to the
name having bought it from the founding family and last week announced that it was
relaunching its own version of Havana Club, initially in Florida.