Where's Your Hook?

[Chris Fischer]

Hi Friend,

I hope you're having a great day! Remember to let me know if
there is anything I can do to help you. My contact info is below
as always...

Today's Feature Article:

Where's Your Hook? 
by John Colanzi

Have you ever gotten up in the morning and had a song 
playing in your head? It's seldom the whole song, it's 
usually a catchy line or two from a song.

As the day goes on the song follows you wherever you 
go. You just can't shake that darned tune.

Well in the music business, that catchy line is the 
hook. It's designed to grab your attention and keep it.

The hook sells songs. It not only sells them, it's 
what marketers would call sticky.

The record industry is big business. If the hook is so 
widely used to pump up their sales, maybe you should 
be using it in your business.

When writing your sales letters, online web pages and 
any other sales material, make sure you have a hook.

Marketers have many names for the various hooks they 
use. They throw around phrases like magnetic, hypnotic 
etc.

You don't want your sales letters and ads just skimmed 
over, you want them to stick in the readers mind like 
glue.

You want to pull out your hook and attach it to their 
emotions. 

Why their emotions?

Because sales aren't made logically and rationally, 
they are made emotionally.

Hook their emotions. 

Make them see beyond where they are. Make them see 
their new and improved future.

Help them unleash their imaginations. Inspire them to 
visualize their healthier, wealthier and happier future.

Whip out the hook and make your message sizzle.

In the words of Elmer Wheeler, "Sell the sizzle, not 
the steak."

Start using the hook and the next song you sing, will 
be on the way to the bank.


****************************************
Copyright (c) John Colanzi.

John Colanzi uses the Plug-In Profit Site
to earn multiple streams of income from
home on the Internet. What about you?...
http://www.pluginprofitsite.com/main-3063

****************************************

Warm regards,

Chris Fischer
http://www.powerfulmarketinginfo.com

P.S. Discover the world's #1 home business here:
http://www.pluginprofitsite.com/main-3063







-- 
To stop further mailings or to change your details visit:
http://getresponse.com/r?p=0tLO/2O/V43qG231T