I'm afraid I have to agree... The first impression I had was
"Auw"... Too many heavy colors, big non-aliased text... It lacks a
certain style, which is a pity because org-mode itself has plenty of
it.
Attached is another picture proposal, hopefully a bit more stylish.
It uses the zenburn theme, anti-aliased fonts, etc.
It certainly lack things we would like to demonstrate, like links,
footnotes, etc. But I tried to make it simple.
I'm also not sure the unicorn should be pasted into the window like
that, as if it is part of the content.
I think it okay to have the Unicorn, maybe just a bit smaller.
Please have a look at this alternative picture and let us know.