[Orgmode] How to insert apostrophe (') into code and verbatim text?

[Uriel Avalos]

Here's an easy one for the guru's, why does an apostrophe at the beginning of a 
=code= not work? When I export the following text to HTML, the "'life" variable 
isn't set as code (and the = symbols show up):

        Select ='life= for the x variable.

If I escape the apostrophe, I course get back the escape character in the HTML:

        Select =\'life= for the x variable.

-- 
--Thanks!
Uriel