[O] Set org-file-apps to open a *.doc file under linux with Word ?

[AW]

Hi!

I'm using orgmode as a replacement for folders, you know, real folders, lots 
of paper inside. 

In my orgfiles I link to many other files, mostly *.tex and *.pdf, links look 
like

[[./foo.pdf][About foo]]

Sometimes I can't avoid to link to doc  or docx files. So I need my linux pc to 
start word and load a certain file. 

I'd like to link to *.doc files in the same way:

[[./bar.doc][About that draft]]

But how can I set org-file-apps to open a *.doc file with MS Word under Linux?  
Word works, more or less. 

To start word the command is:

env WINEPREFIX="/home/AW/.wine-office" wine "C:\windows\command\start.exe" 
/Unix 
"/home/AW/.wine-office/dosdevices/c:/users/AW/Start Menu/Programs/Microsoft 
Office/Microsoft Word 2010.lnk"

But how in the world can I put in my .emacs file? I tried:

 (add-to-list 'org-file-apps 
   '("\\.doc" . "\"env WINEPREFIX="/home/AW/.wine-office" wine 
"C:/windows/command/start.exe" 
 /Unix "/home/AW/.wine-office/dosdevices/c:/users/AW/Start 
Menu/Programs/Microsoft Office/Microsoft Word 2010.lnk"\" %s"))

But I get:

Invalid read syntax: ". in wrong context"

Any suggestions would be welcome!

Regards,

Alexander