Re: [O] Expansion of macros conditional on export type

[Eric S Fraga]

> I know one way would be to use @@latex: ... @@ w/ ascii counterpart
> each time, but I would rather envision a single macro, which then gets
> defined in different way depending on the export, in order to reduce
> redundancy.

You can put all the different alternatives together?  I do the following
for degrees Celsius:

#+macro: degc @@odt:°C@@@@latex:\(^{\circ}\)C@@

Looks ugly but I don't have to look at it often.  In text, I simply have
{{{degc}}}.

(minor aside: I wish macros had been defined to be used with [[[degc]]]
instead as much easier to type than {{{degc}}})

-- 
: Eric S Fraga (0xFFFCF67D), Emacs 25.0.94.1, Org release_8.3.4-869-gf2c421