"No I am not talking about the next rapper to go platinum, I am not
asking you to give me a little peck on the cheek and I am most certainly
not asking you for the great white waistline and people killer, sugar.
What I am talking about is the newest player in the sweetener world,
By the reviews Shugr may possibly be that white knight (pun intended)
everyone is waiting for to save the obese of the world. Let's face
it. Most Americans eat more than their fair share of sweets and diabetes
is becoming an American epidemic. We have become an addicted nation.
We crave sugar. It's not our fault, however, sugar is designed that
way. It wasn't a conspiracy on the part of food manufacturers to make
America fat. It just happened that cause equals effect.
Erythritol, Tagatose and Polydextrose are the main players (ingredients)
in Shugr. They are beneficial to the body in many ways. First, Erythritol
exists in low levels in fruits and fermented foods such as soy sauce.
It cannot be broken down by mouth bacterias, therefore, it cannot
contribute to tooth decay. Tagatose, is naturally occurring and can
be found in dairy products. Sorry Vegans, maybe this sweetener isn't
for you. However, for the rest of us, this is how Tagatose is beneficial
to us: it will not bother you if you are lactose intolerant, has the
same bulkiness as sugar or fructose, however is not metabolized the
same as them. It is metabolized incompletely thereby rendering
it safe for diabetics. It does not cause high sugar spikes
in the body as other sugars do. A real benefit is that it creates
those great little pieces of bacteria, butyrate and lactic acid, bacteria
that are good for your digestive tract. Those same bacteria usually
found in yogurt! Polydextrose is found in Sorbital. Sorbital is a
naturally occurring sweetener found in many fruits and is slowly absorbed
into the bloodstream. It also carries a prebiotic that has been shown
to help create bacterias beneficial to the lower intestine".
*Excepts quoted from Blog on Food Chronicles.
The company announced in late
April that The Vitamin Shoppe® will start
selling its Swiss Diet® Shugr(TM) products in
all of their retail stores nationwide. With more than 250 locations
across the country, and new stores opening virtually every week, The
Vitamin Shoppe is the nation's fastest growing retailer of quality
diet and weight loss products, vitamins and nutritional supplements,
and thousands of other products for health-conscious consumers.
GNC TO SELL SHUGR
|Los Angeles, CA (July 20, 2005) Health Sciences Group, Inc. (OTCBB:
HESG), provider of innovative nutritional products and functional food
ingredients derived from natural sources, announced today that General
Nutrition Centers (GNC) will soon begin selling its Swiss Diet®
ShugrTM products. With more than 5,700 doors worldwide, GNC is the nations
largest specialty retailer of nutritional supplements.
"We are delighted to have GNC offer Shugr in their
retail stores and online," said Fred E. Tannous, Co-Chairman and
Chief Executive Officer of Health Sciences Group, Inc. "With over
65 years experience, and more than 5,000 stores in 21 countries, GNC
is the nations largest and most recognized specialty retailer of nutritional
supplements. We believe Shugr will become the leading non-calorie sweetener
for many health-conscious consumers and GNC represents the ideal venue
for distributing our revolutionary product."
"GNC customers rely on us for an incredible
assortment and exceptional value," stated Joe Weiss, vice president
of diet and energy at GNC. "We are excited to add Shugr to our
product selection for those consumers who are looking for an alternative
to the current group of available sweeteners."
Were excited about establishing a very successful relationship with
GNC, said Loren Miles, founder of Swiss Research, Inc., a wholly-owned
subsidiary of Health Sciences Group. GNCs customers are weight and diet-conscious,
but most of all, they are health-conscious. Shugr is the perfect sweetener
for people who care about their health, weight, and their teeth, as
well as the taste of their food. Shugr is the first natural, zero-calorie
sweetener that tastes like sugar, feels like sugar in the mouth, and
cooks and bakes like sugar. But unlike cane sugar, it has no calories,
its tooth-friendly, meaning it wont cause tooth decay, and its diabetic-safe.
Shugr is the world's first natural, zero-calorie sweetener made from
sugars that occur naturally in such good-tasting, healthy foods such
as fruits, vegetables, corn and dairy products. Erythritol is a naturally-occurring
sugar commonly found in melon, grapes, mushrooms and soy. Tagatose comes
from dairy products, but does not affect people who are lactose intolerant.
Tagatose also provides an added health benefit -- prebiotic fiber that
promotes intestinal health, much the way yogurt does. Maltodextrin is
derived from corn sugar, which is non-GMO and gluten-free. A trace amount
of sucralose is added to give Shugr its high note. All of these ingredients
carry a GRAS (Generally Recognized As Safe) designation for food safety
from the US Food & Drug Administration.
GNC will be the largest chain store to carry Shugr and we couldn't be
more excited," commented Bill Glaser, Co-Chairman and President
of Health Sciences Group. "In addition to GNC, many other retail
outlets have begun to sell Shugr, and we are rapidly expanding retail
distribution of Shugr in the coming months. We also plan to soon launch
our direct to consumer television and radio infomercial campaign for
Sequestrol our natural, clinically-tested, cholesterol supplement.
Shares of Health Sciences closed yesterday at $.87per share which is
above the company's 50 day moving average of $0.84. The initial level
of resistance will be the 200 day moving average at the $0.93-$0.95
level but once the stock passes that point we see the stock reaching
the $1.50 level. We would buy up to $1.15 and keep a tight stop/loss