Re: Marketing Summary

[Dennis Leeuw]

Adam Fedor wrote:
> On Sep 29, 2004, at 2:21 AM, Dennis Leeuw wrote:
>
> > To make sure all noses are pointing in the same direction, a little 
> > summary from the last couple of days:
> >
> > Everybody that reacted agrees on the fact that GNUstep needs more 
> > attention from the "outside world".
> >
> > Almost every body responded in a fashion that more or less indicated 
> > that GNUstep without a real environment (Desktop, Developer or 
> > whatever other name) is causing problems for marketing and positioning.
> > Banlu suggested an DE under the GNU umbrella.
> > Adam, could you respond to this?
> > Could you indicate what your point of view is?
>
> Well, sure. I think we're all confused by what GNUstep is. We should try 
> to define it better. I see that there is a developer side and a user 
> side. It would be nice, for instance, to have to sections of the web 
> site, or preferably two web sites that cover each side separately.
>
> On the user side, we need to decide as well, what parts will be handled 
> by GNUstep itself (i.e. owned by the FSF) and what parts will be left up 
> to others in order to define a desired desktop environement (Backbone, 
> etc).

Yep. That is exactly what is needed, but could you and/or any of the 
other core developers indicate what you feel is part of GNUstep?

To just give an example, that has been confusing me: There are -make, 
-base, -back and -gui. But also GORM and ProjectCenter.
So there are "libs" and apps... which is weird. I mean if you have a 
development environment with apps you should have the things in place 
that make the apps work e.g. an integrated window manager and the like.

But I am going too fast again. One of the marketing guys told me the 
following steps to get to a good positioning for marketing:
1a- Define where the project has it's strong points (compared to the others)
1b- What is part of the project and what isn't

2- Define the target group

3- Make a list of ways to target the target group and always answer the 
"What is in it for me"-question for the target group.

I think we are currently discussing 1b. If we have defined that well, we 
can answer 1a.

Ideas, suggestions, comments?

Dennis

--
You must learn from the mistakes of others. You can't possibly live long 
enough to make them all yourself.
                        --- Sam Levenson