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[Office-commits] r10030 - trunk/campaigns/pipeline


From: sysadmin
Subject: [Office-commits] r10030 - trunk/campaigns/pipeline
Date: Tue, 06 Oct 2009 17:01:32 -0400

Author: www-data
Date: Tue Oct  6 17:01:32 2009
New Revision: 10030

Log:
web commit by holmes

Added:
   trunk/campaigns/pipeline/antiebookdrmuniversitycampaign.mdwn

Added: trunk/campaigns/pipeline/antiebookdrmuniversitycampaign.mdwn
==============================================================================
--- /dev/null   00:00:00 1970   (empty, because file is newly added)
+++ trunk/campaigns/pipeline/antiebookdrmuniversitycampaign.mdwn        Tue Oct 
 6 17:01:32 2009        (r10030)
@@ -0,0 +1,97 @@
+##Evaluation
+
+Objectives were:
+
+Objectives met:
+
+Goals met:
+
+On schedule?  (according to timeline)
+
+Further action?  Or tie off / drop
+
+Lessons learned / Action to implement lesson
+
+## First wave follow up
+
+* Add school links, pages.
+* Make / follow plan for activists
+
+## Launched
+
+* Site
+* Emails
+
+## Draft
+
+Materials:
+
+* Emails
+* Site text
+* Site design
+
+Name ideas:
+
+* righttoread.org (and right-to-read.org)
+* can we get nodrm.org?
+* brainstorm more
+
+
+## Proposal: 
+
+Goals: 
+
+* Keep universities (and school systems) from adopting DRM books
+
+Objectives:
+
+* Present Amazon petition to publishers (tie off) 
+* Get 3-8 mentions in mainstream press of controversy surrounding universities 
and book DRM
+* Get at least 1 mention in Chronicle of Higher Ed or similar.
+* Add 2,000-6,000 emails to DbD list
+* Create 5-10 active campus petitions campaigns, on a listserv
+
+Steps:
+
+* Create list of top publishers
+* Present petition to Amazon and top publishers, along with a hardcopy of 1984 
and a copy of Richard Stallman's "The Right to Read"
+* Post this with photos of the books.
+* Build site (see spec)
+* Draft / send email on presentation, and announcing university campaign.
+
+Site spec:
+
+* Site is a basic petition site (stand alone) with a cool name.
+* Signing general petition "Against any use of DRM in schools and 
universities" ads you to mailman list and gets you an email asking if you want 
to start one for your school with link to instructions.
+* Instructions say "email us".  Possibly they can tell us school colors in hex.
+* We create a new page from a template with a similar petition, and two school 
specific mailman list (activist, and petition).
+* We link to that school on the front page.
+* Each page has sharing links.
+* Anyone who starts is invited to join the activist list for their school.  
They're our point of contact.
+* Activist list can send emails to the announce list (we moderate at first, 
then once they're good we drop it).  
+
+Activities for activists:
+
+We give people a game plan including:
+* Get as many signatures as possible on campus.
+* As many faculty on board as possible.
+* Meeting with administration to make statement against DRM in school.
+* Specific commitments, etc.
+* Theatrical protest like putting padlocks on library books, symbolic padlock 
around the entire library building or bookstore (would be an amazing visual... 
just get on the roof and do the facade or the main entryway with paper mache 
chains that people have to walk around to get in)
+* Petition tables could have other visuals, like a bunch of books that are 
padlocked, put in glass boxes, stuff like that.
+* Include instructions for them on how to get local media, talking points.
+
+ALL OF THIS NEEDS TO GO IN AN EMAIL DRAFT, OR SERIES OF.
+
+
+Timeline:
+
+(This is my first time out with a self-standing sites and things tend to take 
longer than expected.  Estimates reflect this, I hope :)
+
+Site mockups: 2 days
+Site design: 3 days
+Getting petition/mailman scripts ready, tested: 1 day
+Writing text (emails, petition text, emails to activists, etc) 2 days for 
writing, approval.
+Launch, press: 1.5 days
+Maintenance (responses to activists, etc): 1 hour per day for two weeks, then 
evaluate.
+Press: 4 hours per week for two weeks then evaluate.




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